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It’s a memory that’s fading but for the first earth day in 1970, a popular DJ in Chattanooga, TN (one of two places I grew up), Chickamauga Charlie, and his radio station sponsored a city-wide cleanup. My family lived in what were then pretty remote suburbs, but I remember that day trudging through parts of the city I’d never seen before with kids I’d never interacted with before. We cleaned up city streets and vacant lots with the kinds of junk I’d only seen in the huge junkyard my dad occasionally went to for car parts. Change – and teenage optimism – were in the air!

For the 20^th anniversary of Earth Day, I launched a monthly newsletter called Common Sense on Energy and Our Environment. My wife and I published it for six years but it really never took off. I learned something that would presage the bitter partisan divide America faces today: People paid lip service to the value of an independent, objective publication on controversial environmental issues, but they would only support one that advocated for “their side.”

For this 50^th anniversary, my uplifting message is that reducing our carbon footprint shouldn’t be as difficult as people make it out to be. We can address half the carbon footprint challenge by the 70^th anniversary of Earth Day or even earlier by implementing on two ideas:

• Create long-term or lifelong permanent incentives for individuals to reduce their carbon footprint (electric vehicles, biking or walking to work, meatless diet, rooftop PV, energy conservation, etc) by converting the avoided equivalent carbon into funds deposited in retirement accounts or other long-term financial obligations. I call this the Carbon IRA
• Allow electric utilities to own non-carbon distributed and on-site energy infrastructure for homes, buildings, and large facilities (solar PV, storage devices, EV chargers, smart thermostats, state of the art HVAC, etc); apply the regulated rate of return business model; unleash a new frenzy of responsible investment; and displace fossil-based resources with non-carbon.

Most experts agree that greater electrification based on renewables and nuclear, along with electric transportation, is the ultimate path (along with minimizing resource consumption in the first place). These two policy pillars will get us there faster, better, and less expensively. Along the way, there will plenty of opportunity for natural gas fired power plants, firing US sourced natural gas, to handle the intermittency of renewable energy.

We can convert electricity from climate disruption villain to climate solution hero!

As part of a larger US infrastructure rebuild, such a strategy can satisfy many seemingly conflicting political forces – globalism (address carbon-induced climate disruption), nationalism (focus on US infrastructure needs), rural populism (jobs, jobs, jobs), liberalism (yes, an industrial policy), and conservatism (incentives to change behavior, not laws).

Why do I say it’s not that hard? We built out the largest “machine,” the post WWII US electricity grid in twenty five years using the utility regulated rate of return business model and it now drives the entire economy (sadly, without appropriate recognition). Economists prove over and over again that properly aligned incentives can quickly and substantially change consumer behaviors.

All we need is the collective will to confront multiple emergencies – the ticking clock of climate change, the anemic retirement savings of most Americans,  the indebtedness of many young adults, and the consequences of rampant global, unchecked, capitalist ambition, now staring at us every time we look in the mirror with our COVID19 masks on.

And guess what? We could again lead the world to a better place.